Can viral marketing beat the bullies?
Viral marketing has immeasurable reach and overwhelming power to take on everyday issues. It took the explosion of the issue in this boy’s life via viral marketing for the bigger picture to be seen –...
View ArticleRacist Advertising
This kind of arrogant racism in marketing and advertising has long overstayed its welcome in South Africa. People are not idiots and you are not doing your brand any favours at all by patronising one...
View ArticleAdvertising can be so Gay
Originally written for and published on BizCommunity.com. For engagement details, click here. It really is a fine time to be gay. The world’s getting its rainbow on more than ever despite some...
View ArticleWhite Supremacy
No bait. So much hate. I never got to ask you about your suffocating spate. Neck brace. Hot face. The ambulance ride told me I’d lost the race. I went out looking pretty. I came back looking gritty. I...
View ArticleAnother open letter, because: open-plan offices
I work in the advertising industry. This isn’t a brag, I promise. And I’m not positing perspective, I promise. I’m just trying to put you into mine, where you may – as I did – presume our space to be...
View Article
